Social Media

Three Things Thursday: Google Maps are BACK! And some other stuff.

Maps App for iPhone Steers Right (via The New York Times)

This piece of news has restored my faith in humanity and has given me hope that maybe, just maybe, the world won’t end next Friday. I know this seems a bit dramatic, but if you know me personally, you know that I have very little sense of direction.

Life without Google Maps has actually been a bit of a nightmare. The MapQuest app was alright, but definitely more useful for people who you know, drive. Not people who rely on public transit and their own two feet to get around like me.

I just downloaded it right before I started writing this post and am checking it out for the first time. The article I’m citing is right. It’s fast, it has a clean design, and has more options than it did before. You really need to check it out for yourself to believe it – it’s everything we’ve been missing, and more.

After Instagram Breakup, Twitter Adds Photo Editing and Filters (via Wired)

You can no longer embed Instagram photos into your Tweets in a move from Twitter this week. (You can still click the link to see the image, but it won’t open up for you in your feed like it did before). With more and more people using mobile for, well, everything, this is going to be kind of a pain.

For me personally, I don’t send photos from Instagram to my Twitter feed all that often. I tend to use it as its own channel. However, I am curious to know what the typical consumer behavior is and how this is going to impact Instagram and Twitter usage.

To try to fill the void in our filter-loving hearts, Twitter has added a photo editing tool.

Twitter Filters

Photo via Wired

I haven’t tried it out yet, but it was definitely a smart move on their part.

Facebook Shows You Your Year in Review (via Mashable)

Everyone is having the end of the year (and possibly the world) craze, and Facebook jumped right on board with that. Yesterday I noticed a 2012 Year in Review option on my Facebook profile. Naturally, I checked it out.

Year in reviewIt was pretty cool. Definitely worth checking out.

Three Things Thursday [Late Edition]

Yeah, yeah. I know. It’s Friday, yet here I am still posting a Three Things Thursday. I was going to just forget the whole thing for this week, but then I came across a few things that I really felt were worth sharing.

Forgive me? Please?

1) 100 Fascinating Social Media Statistics and Figures From 2012 (via Huffington Post)

I knew that Obama’s victory Tweet of him and Michelle hugging was the most RT’d Tweet of all time, but there are definitely a few gems of info in this top 100 list. Some of my favorites included:

  •  25 percent of users on Facebook don’t bother with any kind of privacy control (count me in as part of that)
  • Links about sex are shared 90 percent more than any other link (on Facebook)
  • In 2012, 1 million accounts are added to Twitter everyday – and 175 million Tweets are sent from Twitter every day
  •  Nearly 4 billion photos have been shared on Instagram since its beginning

2) Got a Facebook Brand Page? Here’s How to Keep it Legal (via Ad Age)

This lawyer dude read the legal terms for Facebook brand pages and broke it down to share what information was pertinent. He’s my new hero.

Ad Age Lawyer

I highly recommend watching the video – and taking notes! Here are a few things I jotted down that I didn’t know about before watching this video:

  • In your Facebook cover photo, you cannot include pricing or purchasing info, contact information, references to Facebook features, or a call to action. (They want to keep it image specific).
  • If you have a promotion that includes prizes, it must be done via a Facebook app. The app cannot include features on a Facebook page such as a like button.
  • You cannot contact someone via Facebook if they won a prize through your promotion – you must contact them via e-mail or telephone

3) Africa For Norway: Viral Video Pokes Fun At Stereotypes In Aid Efforts (via NPR)

In a hilarious parody video, a group of Africans start a relief effort for Norwegians suffering through yet another brutal winter. Their plan? To send radiator heaters to Norway.

Clearly, this is a parody, but it really does address a serious issue: the media creating a “stereotypical image of Africa as a continent riddled with conflict, disease, corruption, poverty, and brutal dictatorships needing rescue from developed nations.”

Check it out -

Three Things Thursday: Facebook Makes Some Upgrades and Pinterest Gets Ready to Make $

I probably won’t be posting another edition of Three Things Thursday until after Thanksgiving. I’ll be spending the holiday weekend in Oregon and don’t plan on doing anything but drinking pacific northwest beers, eating lots of food, and possibly hiking (you know, to get a little exercise).

I hope all of you have some good plans lined up. I know I’m excited to catch a break! Without further adieu….

1) Facebook Rolls Out Share Button on Mobile Site (via Mashable)

I think we can all let out a huge sigh and exclaim “about damn time” on this one. As more and more users are doing most of their Facebook-ing on mobile devices, it just makes sense that all of the functionality becomes available on the mobile platform.

This is going to be especially beneficial for brand pages (and you know, those super annoying Just for Teens posts – or maybe I’m just friends with too many kids).

2) Facebook Launches Job-Listing App (via Wired)

In it’s furthering efforts to become the Super WalMart of online spaces, Facebook announced yesterday that it is kicking off a job posting app called Social Jobs.

In a recent Three Things Thursday post, I referenced an article that said 52% of job seekers use Facebook to help find work, up from 48% a year ago. Facebook isn’t actually posting the job listings – the 1.7 million jobs currently available come from other online online job boards including BranchOut, DirectEmployers Association, Work4Labs, Jobvite and Monster.com.

This new platform may make Facebook users reconsider how they are presenting themselves online. We hear stories all the time of people getting fired because of things they have posted, and we all know that potential employers are Googling applicants. If Facebook becomes a serious platform for the job search, you may see a lot less frat party photos and a lot more resumes (a la LinkedIn).

3) Pinterest’s March to Monetization Social site debuts business pages, case studies, best practices (via AdWeek)

The creators of Pinterest are ready to move beyond a dream board service for young women planning their fantasy wedding and cash in on their brilliant platform. How are they doing this? By debuting free-to-use business pages.

This is a major step forward for the company, who had “consumer page owners sign an agreement that doesn’t permit explicit marketing.” Get ready to start seeing ads on your Pinterest feed, ladies (and some gentlemen out there).

Behold the Power of Tumblr

I’ve been a Tumblr user since summer of 2009. I joined because I wanted a simple, aesthetically pleasing format to utilize to document my experiences as a City Year corps member serving in San Jose/Silicon Valley. In the years since I started using Tumblr, it has seriously blown up.

What once was a medium to parooze tattoo designs and cute pictures of corgis is now a major part of communication plans for major organizations. And you don’t have to be a big name to have an impact. Just today there was an article on Mashable talking about how the photo blog Humans of New York managed to raise $85,000 for Sandy relief in less than 24 hours. Pretty incredible.

In the past few months, the City Year Tumblr followership has grown drastically. We only had a few hundred followers about three months ago and now we are nearing 5,000. I used to rarely post on that – but now that we have such a big following, I’m posting on Tumblr at least 2x per day.

But what has really gotten me interested in Tumblr as of late is my friend Evan, whose Tumblr Becoming Bionic is chronicling his journey as a cancer survivor and his new life as an amputee.

Admittedly, his blog is not for the faint of heart. It’s raw, it’s emotional, and at times – graphic. But it has been truly inspiring for me to be able to take a look inside of his life and I know that he has been able to connect with people who are sharing his experiences as well.

Decided to do a little Q&A with him to talk about why he chose Tumblr and what his experience has been like using the platform:

Q: So, why Tumblr?

I wanted to connect with people while having the freedom to document my experiences as thoroughly as possible in as many formats as possible. Twitter bring people together and is a strong medium when you want to communicate with a large number of people, but I wouldn’t go as far as to say there are “communities” on Twitter. Tumblr borrows Twitter’s ability to reach more people, but it also gives you a diverse array of methods to get your message across and express what you need to.

Q: As someone who has spent a lot of time connecting with others via online forums, what makes Tumblr more advantageous? 

Tumblr strikes me as a hybrid medium, at least when you compare it to Facebook and Twitter. It has a chronological layout, which fits the form of a blog but you can spread that message through the use of tags, which is how I’ve managed to reach out to people quicker than I expected. Honestly, I didn’t really know how effective Tumblr would be in that regard. It sort of surprised me. But I found myself in direct contact with other young amputees and cancer patients within a few days – all thanks to #Cancer accompanying every post. 

Q: Can you share an example of someone who have connected with so far?

I made friends with a girl who’s terminal with Leukemia. She “liked” a couple of my long, winded entries, and I subsequently followed her blog (and her family’s as well… both document her battle with cancer). Her story touched me for obvious reasons, but I wrote to her because of the way she put it out there. She’s open about her struggle and a lot of people are learning from it.

You can check out Evan’s Tumblr here: becomingbionic.tumblr.com

Three Things Thursday: Twitter Updates and ThanksGIVING

Apologies for not posting last week. I was en-route to Syracuse to spend the weekend with some friends – I’m sure you’ll find it in your heart to forgive me.

I’m sure a lot of you expected me to do post election social media analysis, but there really wasn’t anything new and exciting to report, and I think people are kind of over it at this point. The only cool thing was that Obama’s victory Tweet featuring a photo of him and Michelle hugging was the most retweeted Tweet EVER. Kinda awesome.

It was actually quite difficult to find three interesting social media marketing tips since the Internet was saturated with election coverage, but here goes…

1) Now You Can Add Interactive Images to Your Tweets (via mashable)

Apparently ThingLink enables users to make their images interactive – including embedding links to videos, audio, and adding text.

Essentially it turns an image into a “jumping off point for a range of online destinations.”

It’s pretty cool, but I’m not really sure how pervasive this will be. You can check out an example of it here.

2) #GivingTuesday (via givingtuesday.org)

We all know about Black Friday and Cyber Monday, but this year on Tuesday, Nov. 27, you may find yourself participating in the launch of #GivingTuesday.

Essentially, the idea is that this will be the kick-off date to holiday donations. Partnering with a bunch of major companies (Microsoft, Cisco, and Sony to name a few) #GivingTuesday hopes to get people to together to “create ways to give more, give better and give smarter.”

Am very curious to see how this will take off.

3) You Might Have Gotten An Email From Twitter About Your Account Being Compromised, It’s Real (via techcrunch)

Twitter is sending out e-mails to its users to let them know that their account “may have been compromised by a website or service not associated with Twitter” and that they need to change their password.

TechChrunch was actually a victim themselves!

Personally, I have been receiving a lot more spam direct messages than I ever have in the past. The solution is always to change your password – maybe this is something we all should consider doing more often just to protect ourselves. I know it’s annoying, but it’s a lot less annoying than having 50 people Tweet you to let you know you need to change your password.

Insensitive Marketing During #Sandy

I totally understand the value of connecting your organization’s messaging to what’s going on in the real world. I do it with City Year all the time.

However, a few companies chose to capitalize off Sandy (and the people that were stuck in their homes) to make a buck.

Two of the guilty parties are Urban Outfitters and American Apparel.

Here is what I received in my inbox from Urban Outfitters:

 

If I used the pass code ALLSOGGY at checkout, you were given free shipping for your order. All in the name of helping Sandy “suck less.”

American Apparel offered 20% off for customers living in the areas affected by the hurricane via an e-mail blast:

As Mashable documented, this sale was not welcomed by many people in the Twittersphere.

Personally, I don’t appreciate making light of such a serious situation. I found it to be incredibly inappropriate and distasteful.

One piece of e-mail I didn’t mind receiving was from Barack Obama, in which he didn’t ask me to donate to his campaign but instead asked me to donate to the American Red Cross so I could help support those affected.

More organizations should follow suit in that approach – garner attention for helping build support, not to take advantage of a terrible situation to make a profit.

Three Things Thursday: Facebook Losing Ground with Teens, How to Avoid Being a One Hit Wonder, and CATS!!

What’s up? It’s Thursday! Isn’t that awesome?! Seriously – I’m psyched for the weekend. Halloween is one of my favorite holidays and I’m really pumped to dress ridiculous and have a good time with my friends.

But I digress. Here are the top three social media news bits I found most interesting this week…

Facebook Barely Beat Twitter, Trounces Google+ Among Teens (via Mashable)

A recent study done by Gene Munster and Douglas Clinton at analyst firm Piper Jaffray found that, to the surprise of no one, Facebook is still the top preference of social media channel for teens. However, the lead wasn’t as large as you might think.

Of the 7,700 teens surveyed, here is how it broke down:

  • 3,280 chose Facebook
  • 2,118 chose Twitter
  • 928 chose Instagram
  • 430 chose Goolge+

There were also some teens who chose Tumblr, Pinterest and even LinkedIn (which makes me question how active their social life is, but whatevs).

I’m not sure that these results are really reflective of the nature of the medium – but how well it translates over to mobile (which I think is why Pinterest did not fair as well as I may have thought). If Facebook can really figure out how to optimize mobile, they might be safe for years to come.

Don’t be a Social Media ‘one-hit wonder’ (via PRDaily.com)

All of the memes of the presidential election has probably let to this discussion of the benefits of creating short term infamy that a clever meme can bring. While these are fun things to have around, they definitely aren’t a great strategy for organizations to take.

When it comes to a social media presence, sustainability is key. And while it is great to run mini-campaigns and sweepstakes, you should always ask yourself “Where does this fit into our overall communication strategy?”

Here are some tips the article provided for sustainable social media:

  • Be consistently useful: For me at City Year, this means making sure I’m providing my audience with information they can use. Our Bullying Prevention Month series is a good example of that.
  • Spend time beyond your profiles: Don’t spend all of your time posting on your own channels – take time to engage with other communities that are related to your topic of interest.
  • Space out your big splashes: Don’t run a contest every week. I’ve found that if you are constantly making asks of your audience, you can wear them out. Be careful of overloading them.
  • Treat your community members like human beings: I will never get to know each of my fans or followers personally, but I can notice what content they are interacting with and give them what they want. I can check the demographics and learn more about them. They are more than just numbers. They are my biggest asset.

UnPolitic Your Feeds! (via BuzzFeed)

I think a lot of my Facebook and Twitter friends are getting sick and tired of their feeds being taken over by political commentary. (Sorry I’m not sorry…)

To help out these poor souls, BuzzFeed and Google Chrome have created a feed filter that will replace all mentions of politics on your Twitter feed with this:

You can also do this with your Facebook feed and the BuzzFeed website. Clever.

While I think it would be a mistake for people to do this, I find it pretty hilarious. Hope this brings folks some solace as we sweat out the next 12 days.