Three Things Thursday: Facebook Losing Ground with Teens, How to Avoid Being a One Hit Wonder, and CATS!!

What’s up? It’s Thursday! Isn’t that awesome?! Seriously – I’m psyched for the weekend. Halloween is one of my favorite holidays and I’m really pumped to dress ridiculous and have a good time with my friends.

But I digress. Here are the top three social media news bits I found most interesting this week…

Facebook Barely Beat Twitter, Trounces Google+ Among Teens (via Mashable)

A recent study done by Gene Munster and Douglas Clinton at analyst firm Piper Jaffray found that, to the surprise of no one, Facebook is still the top preference of social media channel for teens. However, the lead wasn’t as large as you might think.

Of the 7,700 teens surveyed, here is how it broke down:

  • 3,280 chose Facebook
  • 2,118 chose Twitter
  • 928 chose Instagram
  • 430 chose Goolge+

There were also some teens who chose Tumblr, Pinterest and even LinkedIn (which makes me question how active their social life is, but whatevs).

I’m not sure that these results are really reflective of the nature of the medium – but how well it translates over to mobile (which I think is why Pinterest did not fair as well as I may have thought). If Facebook can really figure out how to optimize mobile, they might be safe for years to come.

Don’t be a Social Media ‘one-hit wonder’ (via PRDaily.com)

All of the memes of the presidential election has probably let to this discussion of the benefits of creating short term infamy that a clever meme can bring. While these are fun things to have around, they definitely aren’t a great strategy for organizations to take.

When it comes to a social media presence, sustainability is key. And while it is great to run mini-campaigns and sweepstakes, you should always ask yourself “Where does this fit into our overall communication strategy?”

Here are some tips the article provided for sustainable social media:

  • Be consistently useful: For me at City Year, this means making sure I’m providing my audience with information they can use. Our Bullying Prevention Month series is a good example of that.
  • Spend time beyond your profiles: Don’t spend all of your time posting on your own channels – take time to engage with other communities that are related to your topic of interest.
  • Space out your big splashes: Don’t run a contest every week. I’ve found that if you are constantly making asks of your audience, you can wear them out. Be careful of overloading them.
  • Treat your community members like human beings: I will never get to know each of my fans or followers personally, but I can notice what content they are interacting with and give them what they want. I can check the demographics and learn more about them. They are more than just numbers. They are my biggest asset.

UnPolitic Your Feeds! (via BuzzFeed)

I think a lot of my Facebook and Twitter friends are getting sick and tired of their feeds being taken over by political commentary. (Sorry I’m not sorry…)

To help out these poor souls, BuzzFeed and Google Chrome have created a feed filter that will replace all mentions of politics on your Twitter feed with this:

You can also do this with your Facebook feed and the BuzzFeed website. Clever.

While I think it would be a mistake for people to do this, I find it pretty hilarious. Hope this brings folks some solace as we sweat out the next 12 days.

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