Three Things Thursday: Job Seekers Turning to Facebook and the Impending Death of the PC

For the past few weeks I have been writing a “Three Things Thursday” feature on my organization’s intranet Marketing/Communications blog. I’ve realized that the content is actually pretty cool (at least in my opinion) so why not post it on my public blog?

Essentially, I take a look at all of the social media and tech news for the week that applies to my work as a social media manager and pick the three top stories that I find most relevant, then explain what I feel the potential impacts might be for the digital strategy at City Year. On here I won’t get quite as granular with it, but I will share my insights on why I think each piece matters.

Enjoy…

1) Job Seekers Choose Facebook Over LinkedIn, Twitter (via mashable)

According to a new survey from recruiting tech firm Jobvite, 52% of job seekers use Facebook to help find work, up from 48% a year ago. LinkedIn was used by 38% of job seekers, up from 30%; while Twitter usage rose from 26% to 34%. Further, one in five respondents said that they had learned about a job from a Facebook connection.

I found this to be really interesting, especially since I don’t know anyone who has found a job through Facebook. I think this will have an impact on the Facebook presence of companies on the channel. You might start seeing a “Work for Us” tab pop up on corporate Facebook pages and an increase in Facebook advertising for open positions. And in today’s economy, that isn’t such a bad thing.

2) PC Sales Slump as Kids Say No to Computers (via wired)

Based on weak back to school PC sales, it seems as if kids don’t want computers anymore. According to wired, “Shipments of PCs in the U.S. shrank during the most recent quarter by more than 12 percent, according to IDC, and by nearly 14 percent, according to Gartner Inc.”

So, what are kids buying these days? As more and more young people prefer to go mobile, it seems as if the days of the desktop (and maybe even the laptop)ย are long gone. Personally, I really love my iPad for my graduate school work when it comes to reading and research. Call me old school, but when I need to sit down to write a paper, I prefer to use my MacBook. I think this will have a big impact not only on the PC industry (I’m guessing we’ll see a lot more tablet options) but also in the gaming and web industry as more and more content will need to be compatible on mobile devices.

3) More Americans are staying informed with digital media than with newspapers and radio (via Adweek)

Well, duh.

According to a recent Pew survey, only 1/3 of 18-29 year-olds get their news from TV, which is down from nearly half six years ago. (The exceptions of course are The Colbert Report and The Daily Show).

One of the most surprising pieces of data that I found in this really cool infographic was that 29% of people under the age of 25 get no news at all on a typical day. WTF? That’s just scary. I feel like you have to legitimately try to not get any news on a typical day. Thanks to social sharing on news sites, it’s almost impossible to get on any social networking site without being exposed to the top headlines of the day.

In terms of marketing, people will have to get more creative to reach their audience (especially if they target millennials). The traditional press release and VNR aren’t going to cut it, because they simply aren’t tuning in.

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3 comments

  1. You bring up some interesting points here!

    Think about stories that are shared on social media (most of them anyway)…. most often they are celebrity news, sports stories, and entertainment news. Foreign affairs, domestic policies, and things like that simply are not shared. It is a shame the caliber of stories that are being read by our generation, but there is simply nothing we can do about it. The bigger shame is what we are constantly seeing reports on….. Top headlines of the day being posted on social networking sites?…… doubt it…

    Some might consider Kim Kardashians divorce to that Humphries guy as top news of the day, while others could see the Gitmo trials starting today as top news… its alllllllllllll about perception and what we perceive as being a top story…

    I wonder how many under 30s are watching the election and just listening, instead of actually caring about what the candidates are saying. For a republican to be listening to Mitt and Paul and think they are actually giving accurate factors without actually following up on it is absolutely ridiculous. For a democrat to be listening to BObama and Biden and thinking that they are saints is a fallacy as well. Simply put, we trust the media wayyyyyy too much. We hear the candidates talking, and we will decide from what they say before even checking up on things. This obviously doesnโ€™t apply to anyone, but the fact of the matter is we need to start caring about this shit like it actually freaking affects us. Ridiculous.

    DEAD MILLENNIALS: PAY ATTENTION TO THE ISSUES.

  2. You too make great points :)

    It really all kind of depends on who you follow on social networking sites as well. Something I find interesting about the Internet is that research I have read assumed that it would pave the way for more independent, smaller news sources but really all it did was amplify the messages of traditional media (New York TImes, etc.) I get most of my news from Twitter, but it’s from traditional news sources.

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