For the past few weeks I have been writing a “Three Things Thursday” feature on my organization’s intranet Marketing/Communications blog. I’ve realized that the content is actually pretty cool (at least in my opinion) so why not post it on my public blog?
Essentially, I take a look at all of the social media and tech news for the week that applies to my work as a social media manager and pick the three top stories that I find most relevant, then explain what I feel the potential impacts might be for the digital strategy at City Year. On here I won’t get quite as granular with it, but I will share my insights on why I think each piece matters.
1) Job Seekers Choose Facebook Over LinkedIn, Twitter (via mashable)
According to a new survey from recruiting tech firm Jobvite, 52% of job seekers use Facebook to help find work, up from 48% a year ago. LinkedIn was used by 38% of job seekers, up from 30%; while Twitter usage rose from 26% to 34%. Further, one in five respondents said that they had learned about a job from a Facebook connection.
I found this to be really interesting, especially since I don’t know anyone who has found a job through Facebook. I think this will have an impact on the Facebook presence of companies on the channel. You might start seeing a “Work for Us” tab pop up on corporate Facebook pages and an increase in Facebook advertising for open positions. And in today’s economy, that isn’t such a bad thing.
2) PC Sales Slump as Kids Say No to Computers (via wired)
Based on weak back to school PC sales, it seems as if kids don’t want computers anymore. According to wired, “Shipments of PCs in the U.S. shrank during the most recent quarter by more than 12 percent, according to IDC, and by nearly 14 percent, according to Gartner Inc.”
So, what are kids buying these days? As more and more young people prefer to go mobile, it seems as if the days of the desktop (and maybe even the laptop) are long gone. Personally, I really love my iPad for my graduate school work when it comes to reading and research. Call me old school, but when I need to sit down to write a paper, I prefer to use my MacBook. I think this will have a big impact not only on the PC industry (I’m guessing we’ll see a lot more tablet options) but also in the gaming and web industry as more and more content will need to be compatible on mobile devices.
3) More Americans are staying informed with digital media than with newspapers and radio (via Adweek)
According to a recent Pew survey, only 1/3 of 18-29 year-olds get their news from TV, which is down from nearly half six years ago. (The exceptions of course are The Colbert Report and The Daily Show).
One of the most surprising pieces of data that I found in this really cool infographic was that 29% of people under the age of 25 get no news at all on a typical day. WTF? That’s just scary. I feel like you have to legitimately try to not get any news on a typical day. Thanks to social sharing on news sites, it’s almost impossible to get on any social networking site without being exposed to the top headlines of the day.
In terms of marketing, people will have to get more creative to reach their audience (especially if they target millennials). The traditional press release and VNR aren’t going to cut it, because they simply aren’t tuning in.